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United States · Founded 1915
Founded in 1915 by Thomas Lyle Williams and inspired by his sister Mabel's ingenuity with coal dust and Vaseline, Maybelline New York has evolved into the world's leading mass-market cosmetics brand. Known for bringing catwalk trends to the sidewalk, Maybelline empowers individuals to make a statement, explore new looks, and flaunt their creativity. From the iconic Great Lash mascara to the highly inclusive Fit Me complexion line, Maybelline delivers scientifically-advanced formulas, revolutionary textures, and trendsetting shades affordably. At BeautyCare Bag, we proudly offer Maybelline's extensive portfolio, ensuring high-performance beauty is accessible to everyone.
Best For
- Everyday makeup wearers
- Budget-conscious beauty lovers
- Trend-driven consumers looking for accessible, high-performance cosmetics
- Beginners building their first makeup kit
Popular Maybelline Products
Frequently Asked Questions
Which Maybelline foundation is best for oily skin? +
The Maybelline Fit Me Matte + Poreless Foundation is ideal for normal to oily skin. It features micro-powders that absorb excess oil, control shine, and blur pores for a natural, seamless matte finish.
How do I remove Maybelline SuperStay Matte Ink Liquid Lipstick? +
Because the SuperStay Matte Ink formula is designed for up to 16-hour wear, we recommend using an oil-based makeup remover, cleansing balm, or a bi-phase micellar water formulated for waterproof makeup to gently break down the long-lasting color without scrubbing.
Are Maybelline mascaras safe for contact lens wearers? +
Yes, the majority of Maybelline mascaras, including bestsellers like Lash Sensational Sky High and Great Lash, are ophthalmologist-tested and deemed safe for sensitive eyes and contact lens wearers.
