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Canada / United States · Founded 2011
Founded in 2011 by Sasha Plavsic, ILIA Beauty was born from the desire to create clean, skin-centric cosmetics that perform flawlessly without compromising on safe ingredients. Blending brilliant pigments with active skincare benefits, ILIA challenges the conventions of clean beauty to create something radically new. Their formulas are designed to protect and revive the complexion, offering buildable, breathable coverage that looks like your natural skin, only better. With a deep commitment to transparency, sustainability, and cruelty-free practices, ILIA empowers consumers to embrace their natural beauty while actively nourishing and protecting their skin.
Best For
- Sensitive Skin
- Everyday Natural Looks
- Minimalist Beauty Routines
- Dewy Complexions
Popular ILIA Products
Frequently Asked Questions
Is ILIA Beauty cruelty-free? +
Yes, ILIA is certified cruelty-free by Leaping Bunny. They do not test their products or ingredients on animals at any stage of product development.
Are ILIA products vegan? +
The majority of ILIA's products are 100% vegan. A select few formulas contain ethically sourced beeswax, so it is always recommended to check the specific product's ingredient list.
Is the Super Serum Skin Tint suitable for acne-prone skin? +
Absolutely. The Super Serum Skin Tint is non-comedogenic and formulated with Niacinamide, an active ingredient that helps smooth skin texture and manage excess sebum, making it highly suitable for blemish-prone skin.
