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USA · Founded 1960
Founded in 1960 by Hollywood actress Paula Kent and her hairdresser Jheri Redding, Redken pioneered the 'Scientific Approach to Beauty.' Frustrated by the allergic reactions and hair damage caused by the harsh chemicals used in salons at the time, Kent and Redding developed products based on three core principles: protein technology, optimal moisture, and an acidic pH of 4.5 to 5.5. Today, Redken remains a trusted global leader in professional salon haircare, offering scientifically backed formulas that rebuild, protect, and enhance every hair type from the inside out.
Best For
- Damaged and over-processed hair
- Color-treated hair
- Dry and brittle hair
- Frizz control and heat protection
Popular Redken Products
Frequently Asked Questions
Is Redken safe for color-treated hair? +
Yes, the majority of Redken products, particularly the Acidic Bonding Concentrate and Color Extend Magnetics lines, are specifically formulated to protect, strengthen, and prolong the vibrancy of color-treated hair.
What is Redken's Acidic Bonding Concentrate? +
It is an advanced, sulfate-free haircare system designed to intensely repair damaged hair. It uses Citric Acid to reinforce weakened bonds within the hair shaft, balancing the hair's pH and preventing future breakage.
Which Redken line is best for extremely dry hair? +
The Redken All Soft and All Soft Mega lines are ideal for dry to severely dry hair. Formulated with an Argan Oil-enriched moisture complex, they provide intense hydration, manageability, and softness.
