Photo: Roger Brown / Pexels
United States · Founded 2009
Founded in 2009 by Lilli Gordon, First Aid Beauty (FAB) was born out of a need for effective, everyday skincare that wouldn't irritate sensitive skin. Frustrated by the lack of options that were both gentle and luxurious, Gordon collaborated with a board-certified dermatologist to formulate products entirely free of harsh chemicals, artificial fragrances, and known irritants. Today, First Aid Beauty is a staple for those seeking everyday rescue from eczema, redness, and severe dryness, delivering clinically proven results and maximum skin comfort. Through its clean, skin-loving formulations, FAB empowers individuals to achieve their healthiest-looking skin without compromise.
Best For
- Sensitive Skin
- Eczema-Prone Skin
- Dryness
- Redness
- Compromised Skin Barriers
Popular First Aid Beauty Products
Frequently Asked Questions
Is First Aid Beauty cruelty-free? +
Yes, First Aid Beauty is PETA-certified cruelty-free. They do not test their products or ingredients on animals, nor do they ask others to test on their behalf.
Are First Aid Beauty products safe for highly sensitive skin? +
Absolutely. First Aid Beauty is specifically formulated for sensitive skin types. All their products are allergy-tested, artificial fragrance-free, and formulated without harsh irritants like parabens and sulfates.
What is colloidal oatmeal and why does FAB use it? +
Colloidal oatmeal is an FDA-designated skin protectant that relieves itching and minor irritation caused by eczema, rashes, and other skin conditions. It is a star ingredient in FAB's Ultra Repair line due to its powerful soothing and calming properties.
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