Photo: Ivan Oboleninov / Pexels
United States · Founded 1999
Founded in Los Angeles in 1999 by Toni Ko, NYX Professional Makeup was created to bridge the gap between expensive prestige brands and subpar drugstore cosmetics. Named after the Greek goddess of the night, the brand quickly became a staple in the kits of makeup artists and beauty enthusiasts alike. Known for its rich pigments, long-lasting formulas, and inclusive shade ranges, NYX offers professional-grade artistry accessible to everyone. From their cult-favorite setting sprays to their viral lip liners and butter glosses, NYX continues to lead the industry in trend-forward, cruelty-free beauty that empowers self-expression.
Best For
- Makeup Beginners
- Professional Makeup Artists
- Trend-driven beauty lovers
- Budget-conscious consumers
Popular NYX Professional Makeup Products
Frequently Asked Questions
Is NYX Professional Makeup cruelty-free? +
Yes, NYX Professional Makeup is certified and acknowledged by PETA as a cruelty-free brand. They do not test their products or ingredients on animals.
Are NYX cosmetics vegan? +
NYX offers a massive selection of vegan-friendly formulas that contain no animal-derived ingredients or byproducts, though not every single product in their entire line is vegan. Always check the specific product packaging for the vegan label.
What is the best NYX setting spray? +
The NYX Matte Setting Spray is a global best-seller, perfect for combating shine and extending makeup wear. If you prefer a glowing, hydrated complexion, their Dewy Finish Setting Spray is equally loved.
Is NYX considered drugstore or high-end? +
NYX is an affordable, drugstore-priced brand that delivers high-end, professional-quality pigment and performance, making it a favorite among both everyday consumers and professional makeup artists.
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