Photo: Daniel Torobekov / Pexels
United States · Founded 1998
Founded in 1998 by Jerrod Blandino and Jeremy Johnson, Too Faced was created to bring unapologetic glamour and femininity back to a cosmetics industry that had become dominated by dark, serious rules. Known for its playful packaging, innovative formulas, and unwavering cruelty-free commitment, Too Faced empowers makeup lovers to express themselves freely. From the world-famous Better Than Sex Mascara to their delectable, food-inspired eyeshadow palettes, the brand combines high-performance makeup with a fun, lighthearted spirit that celebrates individuality and confidence.
Best For
- Glamorous makeup looks
- Volumized lashes
- Plumped lips
- Playful and scented cosmetics
- Flawless complexion routines
Popular Too Faced Products
Frequently Asked Questions
Is Too Faced a cruelty-free brand? +
Yes, Too Faced is strictly cruelty-free. They do not test their products on animals, nor do they ask others to do so on their behalf. They also offer a wide selection of 100% vegan products.
What is the best-selling Too Faced product? +
The Better Than Sex Mascara is globally recognized as their number one best-seller, famous for its intense black formula, hourglass wand, and dramatic volumizing effects.
Are Too Faced eyeshadow palettes actually scented? +
Yes! Many of Too Faced's iconic eyeshadow palettes are uniquely scented to match their playful themes, such as the Sweet Peach Palette which smells like fresh peaches, and the Chocolate Bar Palettes which are infused with antioxidant-rich cocoa powder.
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