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Glossier Makeup & Skincare

Posted by Beauty Care Bag Team on

Detailed view of rolled metal wire mesh showcasing intricate patterns, ideal for industrial and construction themes.

Photo: Magda Ehlers / Pexels

United States · Founded 2014

Minimalist beautyNo-makeup makeupDewy skin finishesCream blushesBrow grooming

Born out of the beauty blog Into The Gloss, Glossier revolutionized the industry in 2014 with its 'skin first, makeup second' philosophy. Founder Emily Weiss recognized a gap in the market for beauty brands that celebrated natural complexions rather than covering them up. By crowdsourcing feedback directly from beauty enthusiasts, Glossier created a highly curated lineup of minimalist essentials. Today, the brand is globally recognized for its clean aesthetic, highly effective yet effortless formulations, and its unwavering commitment to delivering that signature dewy, fresh-faced glow.

Best For

  • Minimalist routines
  • Dewy, radiant finishes
  • Beginner-friendly makeup application
  • Everyday wear

Popular Glossier Products

Frequently Asked Questions

Is Glossier cruelty-free? +

Yes, Glossier is certified cruelty-free by Leaping Bunny. They do not test their products or ingredients on animals, nor do they ask third parties to do so on their behalf.

What does 'skin first, makeup second' mean? +

This is Glossier's core philosophy. It means prioritizing a healthy, hydrated complexion through effective skincare, so that makeup can be used to enhance your natural features rather than mask them.

How do I apply Glossier Cloud Paint? +

Cloud Paint is designed to be foolproof. Squeeze a tiny dot onto your fingertips and gently tap it into the apples of your cheeks, blending upwards and outwards. The sheer gel-cream formula is highly buildable.

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