Photo: James Lee / Pexels
United States · Founded 2020
Founded by Selena Gomez in 2020, Rare Beauty was created to challenge the myth of physical perfection. The brand focuses on promoting self-acceptance and mental well-being alongside high-performing, breathable makeup. Known for its highly pigmented yet weightless formulas, Rare Beauty designs products intended to highlight your unique features rather than hide them. A pioneer in inclusive beauty, the brand offers extensive shade ranges to suit all skin tones. Beyond cosmetics, a portion of all sales goes to the Rare Impact Fund, which expands access to mental health services and education for young people globally.
Best For
- Everyday natural makeup looks
- Sensitive and acne-prone skin
- Inclusive and exact shade matching
- Beginner-friendly application
Popular Rare Beauty Products
Frequently Asked Questions
Is Rare Beauty cruelty-free and vegan? +
Yes, Rare Beauty is 100% cruelty-free, vegan, and certified by PETA. They do not test on animals at any stage of product development or manufacturing.
Who founded Rare Beauty? +
Rare Beauty was founded by actress, singer, and producer Selena Gomez with the mission to break down unrealistic standards of perfection and promote self-love.
What is the Rare Impact Fund? +
The Rare Impact Fund is the brand's philanthropic arm. One percent of all Rare Beauty sales are donated directly to the fund to increase access to mental health resources and education.
Are Rare Beauty products safe for sensitive skin? +
Yes, Rare Beauty formulates its products to be breathable, non-comedogenic, and safe for sensitive skin. They avoid harsh chemicals and focus on skin-nourishing ingredients like botanical blends.
