Photo: Engin Akyurt / Pexels
United States · Founded 2008
Founded in 2008 by Jamie Kern Lima, IT Cosmetics (Innovative Technology Cosmetics) was born out of a personal struggle to find products that could effectively cover rosacea and hyperpigmentation without looking cakey. Partnering with leading plastic surgeons and dermatologists, the brand creates problem-solving, skin-loving makeup and skincare products. Known for their revolutionary CC+ Cream and ultra-soft Heavenly Luxe brushes, IT Cosmetics empowers consumers to feel confident in their own skin with formulas that deliver clinical results, anti-aging benefits, and flawless coverage.
Best For
- Mature skin
- Rosacea and redness
- Hyperpigmentation
- Everyday full coverage
Popular IT Cosmetics Products
Frequently Asked Questions
Is IT Cosmetics cruelty-free? +
Yes, IT Cosmetics is certified cruelty-free by PETA. They do not test their products or ingredients on animals.
What does 'IT' stand for in IT Cosmetics? +
'IT' stands for Innovative Technology. The brand works closely with plastic surgeons and dermatologists to develop their advanced, skin-loving formulas.
Which IT Cosmetics CC cream is right for me? +
The original CC+ Cream provides a natural finish with anti-aging hydration. CC+ Illumination adds a radiant, glowing finish, while CC+ Matte is ideal for oily skin types seeking shine control and pore minimization.
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