Two people enjoying a traditional sauna session with whisking branches in a modern Nordic design space.

Benefit Cosmetics

Posted by Beauty Care Bag Team on

Two people enjoying a traditional sauna session with whisking branches in a modern Nordic design space.

Photo: HUUM │sauna heaters / Pexels

United States · Founded 1976

Brow Shaping & StylingPore-Blurring PrimersVolumizing MascarasBox O' Powder Blushes & BronzersLip & Cheek Stains

Founded in 1976 by twin sisters Jean and Jane Ford in San Francisco, Benefit Cosmetics revolutionized the beauty industry with its playful approach to makeup and quick-fix beauty solutions. What began as a humble beauty boutique has transformed into a global phenomenon, particularly renowned as the world's leading brow brand. Benefit combines high-performance formulas with cheeky, retro-inspired packaging to make makeup application fun, accessible, and highly effective. From the iconic Benetint originally created for an exotic dancer to the legendary POREfessional primer, Benefit continues to deliver instant beauty solutions with a contagious sense of humor.

Best For

  • Achieving perfectly sculpted or fluffy brows
  • Minimizing the appearance of pores and uneven texture
  • Adding natural flushes of color to cheeks and lips
  • Everyday makeup routines requiring quick, reliable results

Popular Benefit Products

Frequently Asked Questions

Is Benefit Cosmetics cruelty-free? +

Benefit Cosmetics does not test on animals, except where required by law in certain international markets. They are committed to eliminating animal testing globally.

Which Benefit brow product is right for me? +

If you want hair-like strokes, choose Precisely, My Brow Pencil. For fast filling, Goof Proof Brow Pencil is ideal. To add volume and tint, try Gimme Brow+ Volumizing Gel.

How do I apply the POREfessional Primer? +

Apply a thin layer to clean, lightly moisturized skin. Pat lightly from the center of the face outward with your fingertips to blur pores and prep for makeup.

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