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United States · Founded 1991
Founded in Boston in 1991 by Lev Glazman and Alina Roytberg, Fresh pioneered the use of natural ingredients like sugar, milk, soy, and rice in modern skincare. What began as a small apothecary store has evolved into a global premium beauty brand renowned for combining potent natural elements, ancient rituals, and modern science. Fresh is dedicated to creating highly sensorial beauty experiences that deliver visible, transformative results. From their iconic hand-wrapped soaps to their breakthrough Rose and Kombucha skincare lines, Fresh remains committed to safe, effective formulations that nourish both the skin and the senses.
Best For
- Dryness and dehydration
- Dullness and uneven texture
- Sensitive skin types
- Everyday essential hydration
Popular Fresh Products
Frequently Asked Questions
Are Fresh products suitable for sensitive skin? +
Yes, Fresh formulates many of its products with gentle, natural ingredients specifically designed to soothe and balance sensitive skin. The Soy Face Cleanser and Rose Deep Hydration line are particularly well-tolerated by delicate skin types.
What is the best Fresh product for dry, chapped lips? +
The Sugar Advanced Therapy Treatment Lip Balm is highly recommended for dry lips. It utilizes moisture-preserving sugar, sea fennel, and orange extract to deeply hydrate, smooth, and repair chapped lips.
Are Fresh skincare products clean and natural? +
Fresh is deeply committed to using natural ingredients inspired by ancient apothecaries, such as soy, sugar, and rose. While they prioritize safe, naturally derived components, they also incorporate safe synthetic ingredients to ensure product stability and efficacy.
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