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Canada · Founded 2016
Launched in 2016 under the Deciem umbrella, The Ordinary revolutionized the global beauty industry by pioneering 'clinical formulations with integrity.' Stripping away the smoke and mirrors of traditional cosmetics marketing, the Canadian brand focuses purely on scientifically proven, high-quality active ingredients at radically transparent, accessible prices. By offering single-ingredient-driven serums and treatments without unnecessary fillers, fragrances, or lavish packaging, The Ordinary empowers consumers to build highly customized, effective skincare routines based on their unique dermatological needs.
Best For
- Acne-prone skin
- Uneven skin texture
- Hyperpigmentation
- Barrier repair
- Budget-conscious consumers
Popular The Ordinary Products
Frequently Asked Questions
Can I use The Ordinary Niacinamide and Vitamin C together? +
The Ordinary recommends avoiding the simultaneous use of direct/ethylated Vitamin C and Niacinamide to prevent potential compromised efficacy and skin irritation. It is best to use Vitamin C in your morning routine and Niacinamide in the evening.
How often should I use the AHA 30% + BHA 2% Peeling Solution? +
This is a very strong chemical exfoliant. It should be used no more than twice a week, ideally in the evening, and left on dry skin for an absolute maximum of 10 minutes before rinsing thoroughly. Always follow up with a broad-spectrum sunscreen the next morning.
In what order should I apply The Ordinary serums? +
A general rule for layering The Ordinary products is to apply water-based solutions first, followed by anhydrous (water-free) or oil-based formulations, and finally cream or suspension formulas. Do not use more than three serums in a single routine.
