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United States · Founded 1996
Urban Decay revolutionized the beauty industry in 1996 by rejecting the sea of pink, red, and beige that dominated cosmetics counters. Founded in Southern California with a rebellious spirit, the brand introduced bold, high-pigment colors and edgy shade names that empowered makeup lovers to express their fearless individuality. Today, Urban Decay remains a pioneer in high-performance, cruelty-free prestige makeup. The brand is celebrated globally by makeup artists and beauty enthusiasts alike for its game-changing Naked eyeshadow palettes, budge-proof 24/7 eyeliners, and the legendary All Nighter Setting Spray that locks in looks for up to 16 hours.
Best For
- Long-lasting wear
- Bold and vibrant eye looks
- Oily skin needing makeup lock
- Cruelty-free makeup enthusiasts
Popular Urban Decay Products
Frequently Asked Questions
Is Urban Decay a cruelty-free brand? +
Yes, Urban Decay is 100% cruelty-free and officially certified by PETA. They do not test their products or ingredients on animals, and they offer a wide selection of vegan-formula products.
How long does the All Nighter Setting Spray actually last? +
The All Nighter Setting Spray is clinically tested to keep your makeup looking fresh, smudge-proof, and transfer-resistant for up to 16 hours, making it ideal for long days, events, and humid climates.
Which Naked Palette is best for beginners? +
The Naked3 Palette is highly recommended for beginners due to its versatile, universally flattering rose-hued neutrals that blend effortlessly to create both subtle daytime and smoky nighttime looks.
Do I really need to use the Eyeshadow Primer Potion? +
While not strictly mandatory, the Eyeshadow Primer Potion is highly recommended by makeup artists. It creates a smooth canvas, prevents creasing, and significantly amplifies the vibrancy and longevity of your eyeshadow.
