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Japan · Founded 1872
Founded in 1872 in Ginza, Tokyo, Shiseido is one of the oldest and most trusted beauty brands in the world. Merging Eastern traditions with Western science, Shiseido pioneered the J-Beauty movement by prioritizing skin immunity, deep hydration, and advanced cellular research. With over 150 years of skincare innovation, the brand is renowned for its cutting-edge SPF technology, potent anti-aging formulations, and luxurious textures that deliver visible, clinically backed results while honoring the holistic connection between mind and skin.
Best For
- Fine lines and wrinkles
- Daily UV protection
- Dull and uneven skin tone
- Dehydrated skin
Popular Shiseido Products
Frequently Asked Questions
Is Shiseido sunscreen good for oily skin? +
Yes, Shiseido offers several oil-free formulations, such as the Urban Environment Oil-Free Sunscreen SPF 42, which contains sebum-absorbing powders for a matte finish.
What is the best Shiseido product for wrinkles? +
The Benefiance Wrinkle Smoothing Cream is highly recommended for targeting wrinkles. It uses advanced neuroscience-inspired technology to help skin optimally respond to the anti-aging benefits.
At what step in my routine should I use the Ultimune Serum? +
Ultimune Power Infusing Concentrate is a pre-serum. It should be applied after cleansing and balancing (toning), but before your targeted serums and moisturizers to boost their efficacy.
