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Venice, California, USA · Founded 2004
Founded in 2004 by Carisa Janes, Hourglass Cosmetics has redefined luxury beauty through its commitment to innovation, active ingredients, and cruelty-free formulations. Known for its sleek, architectural packaging and groundbreaking complexion products, Hourglass bridges the gap between science and beauty. The brand's mission is to create high-performance makeup that feels as luxurious as it looks, all while pledging to be entirely vegan and cruelty-free. From their light-manipulating Ambient Lighting collection to weightless foundations, Hourglass empowers makeup lovers to achieve a flawless, lit-from-within glow without compromising on animal welfare or product efficacy.
Best For
- Achieving a radiant, soft-focus complexion
- Cruelty-free and vegan beauty enthusiasts
- Luxury makeup collectors seeking high-performance formulas
Popular Hourglass Products
Frequently Asked Questions
Is Hourglass Cosmetics entirely vegan and cruelty-free? +
Yes, Hourglass is a PETA-certified cruelty-free brand. As of 2020, their entire product line is 100% vegan, formulated without any animal-derived ingredients or testing.
What makes the Ambient Lighting Powder different from regular setting powder? +
Unlike traditional setting powders that simply mattify and can look flat, Ambient Lighting Powders use photoluminescent technology to capture, diffuse, and soften surrounding light, giving the skin a luminous, filtered appearance.
Does the Veil Mineral Primer work well for oily skin? +
Absolutely. The Veil Mineral Primer is oil-free and features a unique water-repellent formula that helps absorb excess sebum and control shine, making it highly effective for extending makeup wear on oily and combination skin types.
