Photo: Victor Candiani / Pexels
United States · Founded 2017
Founded by Rihanna in 2017, Fenty Beauty revolutionized the beauty industry with its unprecedented commitment to inclusivity. Created with the promise of 'Beauty for All,' the brand launched with a groundbreaking 40-shade foundation range that has since expanded to 50, setting a new standard for global beauty brands. Fenty focuses on universally flattering formulas, lightweight textures that love to be layered, and a global vision that ensures people of all skin tones and types feel represented. Now encompassing both high-performance makeup and the clinical-backed Fenty Skin line, the brand continues to redefine prestige beauty with innovative, cruelty-free products designed to perform across all skin types.
Best For
- Diverse skin tones
- Oily and combination skin
- Long-lasting wear
- High-pigment makeup lovers
Popular Fenty Beauty Products
Frequently Asked Questions
Is Fenty Beauty cruelty-free? +
Yes, Fenty Beauty and Fenty Skin are 100% cruelty-free. They do not test products or ingredients on animals, nor do they allow suppliers or affiliates to conduct testing on their behalf.
What Fenty foundation is best for oily skin? +
The Pro Filt'r Soft Matte Longwear Foundation is ideal for oily and combination skin types. Its climate-adaptive technology fights heat, sweat, and shine while maintaining a flawless matte finish.
Does Fenty Beauty offer skincare products? +
Yes, Fenty Skin is the brand's skincare division, offering clinical-backed, clean, and vegan formulas designed to work seamlessly with Fenty Beauty makeup.
