Discover the famous Beverly Hills sign amid lush greenery on a sunny day.

Anastasia Beverly Hills Makeup & Brows

Posted by Beauty Care Bag Team on

Discover the famous Beverly Hills sign amid lush greenery on a sunny day.

Photo: Simon Steiner / Pexels

Beverly Hills, California, USA · Founded 1997

Eyebrow Shaping & GroomingHigh-Pigment Eyeshadow PalettesFacial ContouringPrestige Color Cosmetics

Founded in 1997 by Romanian-born beauty pioneer Anastasia Soare, Anastasia Beverly Hills (ABH) revolutionized the global beauty industry with its patented Golden Ratio Eyebrow Shaping Method. What began as a premier Beverly Hills flagship salon quickly evolved into a prestige cosmetics empire. ABH launched its first product line in 2000, setting the gold standard for brow grooming. Today, the brand extends far beyond arches, offering cult-favorite contour kits, high-pigment eyeshadow palettes, and flawless complexion products that deliver professional-grade results for makeup enthusiasts and celebrity makeup artists alike.

Best For

  • Achieving the perfect, proportional brow shape
  • Professional-grade face contouring
  • Creating versatile eye makeup looks
  • Long-lasting, high-pigment color application

Popular Anastasia Beverly Hills Products

Frequently Asked Questions

What is the Anastasia Beverly Hills Golden Ratio method? +

The Golden Ratio is Anastasia Soare's patented eyebrow shaping technique based on the mathematical principle of proportion. It uses three specific points on your face—the center of the nostril, the tip of the nose, and the outside corner of the eye—to map out the perfect, customized brow shape for your bone structure.

Is Anastasia Beverly Hills cruelty-free? +

Yes, Anastasia Beverly Hills is deeply committed to cruelty-free beauty. They do not test their products or ingredients on animals, nor do they ask third parties to test on their behalf.

Which ABH brow product is best for beginners? +

The Brow Definer or the Brow Wiz are excellent for beginners. The Brow Wiz features a fine tip for hair-like strokes, while the Brow Definer has a triangular tip that makes it easy to outline and fill sparse areas quickly.

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