Photo: ShonEjai / Pexels
United States · Founded 1989
Founded in 1989 by board-certified dermatologist and pharmacist Dr. Howard Murad, Murad is widely recognized as the first brand of clinical skincare products. Built on Dr. Murad's Cellular Water Principle, the brand treats skin as a reflection of overall wellness, bridging the gap between topical treatments and holistic health. By combining advanced scientific research with deeply hydrating ingredients, Murad continues to set the standard for high-performance formulas that effectively target acne, aging, and environmental damage while nourishing the skin's vital barrier.
Best For
- Acne-prone skin
- Aging and fine lines
- Hyperpigmentation and dark spots
- Dullness
Popular Murad Products
Frequently Asked Questions
Is Murad cruelty-free? +
Yes, Murad is proudly cruelty-free and certified by PETA. They do not test their products or ingredients on animals at any point during the manufacturing process.
Are Murad products safe for sensitive skin? +
Many Murad products are formulated with soothing ingredients to support the skin barrier. However, individuals with sensitive skin should start with their hydration line or look for products specifically labeled for sensitive skin, and always patch-test active ingredients like retinol or salicylic acid.
What is Dr. Murad's Cellular Water Principle? +
The Cellular Water Principle is Dr. Murad's theory that aging is a progressive loss of water at the cellular level. Murad products are formulated to help cells retain water, promoting plump, resilient, and healthy skin.
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