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Italy · Founded 2018
7Days is a dynamic, mass-market beauty brand that transforms everyday skincare and makeup routines into playful, self-care experiences. Designed with Gen Z and young-at-heart beauty enthusiasts in mind, the brand is famous for its vibrant packaging, innovative formulas, and viral holographic masks. Combining European design with cutting-edge Korean manufacturing techniques, 7Days offers an expansive range of cruelty-free skincare, bold makeup, and shimmering body care. Whether you are looking for a quick hydration boost from their signature day-of-the-week sheet masks or high-pigment neon eyeliners for a festival look, 7Days delivers accessible, trend-driven beauty without compromising on quality.
Best For
- Gen Z consumers
- Trend-conscious beauty lovers
- Budget-friendly skincare routines
- Festival and bold makeup looks
Popular 7Days Products
Frequently Asked Questions
Is 7Days a cruelty-free brand? +
Yes, 7Days is committed to cruelty-free practices. They do not test their skincare, makeup, or body care products on animals.
Where are 7Days products manufactured? +
While 7Days is designed in Italy, many of their skincare products, particularly their popular sheet masks, are manufactured in South Korea to utilize advanced K-beauty innovations.
Are 7Days sheet masks suitable for sensitive skin? +
Most 7Days sheet masks are formulated to be gentle and hydrating. However, because they often contain fragrances and active botanical extracts, we recommend checking the ingredient list and doing a patch test if you have highly sensitive skin.
