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United Arab Emirates · Founded 2013
Founded in 2013 by award-winning beauty blogger and makeup artist Huda Kattan, Huda Beauty started with a collection of customizable false eyelashes that quickly gained a cult following. Driven by a passion for empowering individuals through high-performance makeup, the brand rapidly expanded into a global cosmetics empire. Known for pushing boundaries and setting industry trends, Huda Beauty delivers highly pigmented, pro-level formulas designed to create flawless, photo-ready looks. From the iconic #FauxFilter Foundation to their universally flattering eyeshadow palettes and finely milled Easy Bake Loose Baking Powders, every product is meticulously developed to offer intense color payoff, exceptional longevity, and inclusive shade ranges that cater to all skin tones.
Best For
- Glam makeup lovers
- Oily and combination skin seeking long wear
- Creative eyeshadow enthusiasts
- Full-coverage makeup routines
Popular Huda Beauty Products
Frequently Asked Questions
Is Huda Beauty cruelty-free? +
Yes, Huda Beauty is a cruelty-free brand. They do not test their products or ingredients on animals, nor do they allow third parties to test on their behalf.
Which Huda Beauty foundation is best for oily skin? +
The #FauxFilter Luminous Matte Foundation is an excellent choice for oily skin. It offers a transfer-proof, waterproof, and sweat-resistant formula that controls shine while maintaining a natural, dimensional matte finish.
How do I choose the right Easy Bake Powder shade? +
Choose 'Pound Cake' for fair to medium skin tones, 'Banana Bread' for medium to tan skin with golden undertones, and 'Kunafa' or 'Coffee Cake' for deep and rich complexions. 'Cherry Blossom' is perfect for brightening the under-eye area for fair to medium skin tones.
