Alterego Italy

Alterego Italy Chromego Silver Maintain Anti-Yellow Shampoo 950 ml

$98.63 USD
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  • 30-day returns on unused items
  • Authentic brands from official distributors
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Details

Neutralize unwanted yellow and brassy tones in grey, blonde, and lightened hair with this professional-grade purple shampoo.

  • 950 ml generous bottle for long-lasting use
  • Purple pigments counteract warm brassiness
  • Leaves hair with a cool, bright finish
  • Rinse-out formula for wet hair application
  • Designed specifically for color-treated strands

Who it's for: Individuals seeking to maintain cool-toned blonde, grey, or bleached hair between salon visits.

Key benefits

  • Neutralizes warm brassy tones
  • Restores cool, bright appearance
  • Maintains color-treated hair vibrancy
How to use
Apply to wet hair and massage gently into a lather. Leave on for 1 to 5 minutes depending on the desired level of neutralization. Rinse thoroughly and follow with conditioner.
Ingredients
Purple Pigments help neutralize unwanted warm, brassy, and yellow tones in lightened hair.

Our Policies

Unused items in their original packaging can be returned within 30 days of delivery.

US orders over $75 ship free; below that, shipping is $9.99. Other countries see the rate at checkout. If customs charges you on delivery, send us the receipt and we refund it.

Read the full policy

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