{"product_id":"loreal-paris-excellence-cool-creme-3-11-extra-ash-dark-brown","title":"L'Oreal Paris Excellence Cool Creme 3.11 Extra Ash Dark Brown","description":"\u003cp\u003eL'Oreal Paris Excellence Cool Creme 3.11 Extra Ash Dark Brown is a permanent hair color designed for those seeking a rich, cool-toned dark brown shade without unwanted warm brassy tones. This formula provides full gray coverage while delivering a sophisticated, ultra-cool finish.\u003c\/p\u003e\u003cp\u003eFormulated with a unique purple technology, this hair color kit includes a purple shampoo and mask to help neutralize yellow and orange undertones, keeping your cool dark brown shade looking fresh and vibrant between applications.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePurple Pigments - help neutralize warm brassy undertones for a cooler color result\u003c\/li\u003e\n\u003cli\u003ePro-Keratin - helps protect and strengthen the hair during the coloring process\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before use.\u003c\/li\u003e\n\u003cli\u003eMix the coloring cream with the developer according to the enclosed instructions.\u003c\/li\u003e\n\u003cli\u003eApply the mixture evenly to dry, unwashed hair, starting from the roots and working through the ends.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with the included Purple pH Shampoo and Purple Mask.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\n\u003cli\u003eProvides 100% gray coverage with a cool-toned finish\u003c\/li\u003e\n\u003cli\u003eAnti-brass purple technology keeps color looking fresh\u003c\/li\u003e\n\u003cli\u003eIncludes post-color purple shampoo and nourishing mask\u003c\/li\u003e\n\u003cli\u003eRich, long-lasting extra ash dark brown shade\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51493534335209,"sku":"shp267_gra_701cd8_3600524121983_260707","price":17.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3225\/0857\/files\/e7on0KRtMnTU10sAfUxoXL5DkdByEt27CdLuOJSL.jpg?v=1783404550","url":"https:\/\/beautycarebag.com\/products\/loreal-paris-excellence-cool-creme-3-11-extra-ash-dark-brown","provider":"Beauty Care Bag","version":"1.0","type":"link"}