{"product_id":"alterego-italy-blondego-pure-light-blue-powder-lightener-500g","title":"Alterego Italy Blondego Pure Light Blue Powder Lightener 500g","description":"\u003cp\u003eAlterego Italy Blondego Pure Light Blue Powder is a professional-grade blue dust-free bleaching powder designed to lift hair up to 7 levels while neutralizing unwanted warm tones. Ideal for stylists and home users seeking a clean, cool-toned blonde result, this high-performance formula ensures even and reliable lifting.\u003c\/p\u003e\u003cp\u003eFormulated to mix into a smooth, creamy consistency, it adheres perfectly to the hair shaft for precise application. The blue pigments work actively during the lifting process to counteract brassy yellow and orange undertones, leaving hair looking bright and clear.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBlue Pigments - help neutralize unwanted warm, brassy, and yellow undertones during the lifting process\u003c\/li\u003e\n\u003cli\u003eDust-Free Formula - designed for a safer, cleaner mixing experience\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eIn a non-metallic bowl, mix the blue powder lightener with the appropriate developer volume according to your desired level of lift.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair, starting from the areas that require the most lifting.\u003c\/li\u003e\n\u003cli\u003eProcess according to the manufacturer guidelines, checking progress regularly, then rinse thoroughly and shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\n\u003cli\u003eLifts hair up to 7 levels for bright blonde results\u003c\/li\u003e\n\u003cli\u003eInfused with blue pigments to minimize warm, brassy undertones\u003c\/li\u003e\n\u003cli\u003eDust-free powder formula for clean and easy preparation\u003c\/li\u003e\n\u003cli\u003eCreates a creamy consistency that stays in place during application\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alterego Italy","offers":[{"title":"Default Title","offer_id":51712555712745,"sku":"shp267_sac_170d46_8008277320359_260824","price":41.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3225\/0857\/files\/pfgdLjAwaU5wtx6uZIhs9fuco2uhfKofvyuT02zn.jpg?v=1787554866","url":"https:\/\/beautycarebag.com\/products\/alterego-italy-blondego-pure-light-blue-powder-lightener-500g","provider":"Beauty Care Bag","version":"1.0","type":"link"}