{"product_id":"alterego-italy-blondego-gentle-protective-lightener-500g","title":"Alterego Italy Blondego Gentle Protective Lightener 500g","description":"\u003cp\u003eAlterego Italy Blondego Gentle Protective Lightener is a professional-grade hair lightener designed to lift hair safely while minimizing damage. Perfect for salon-quality blonde transformations, this protective formula helps maintain hair integrity during the lifting process.\u003c\/p\u003e\u003cp\u003eFormulated for colorists and clients seeking high-performance lifting without compromising hair health, it delivers clean, even results while keeping strands feeling soft and manageable.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\u003cli\u003eFull ingredient list on packaging\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eMix the lightener with the appropriate developer in a non-metallic bowl according to the recommended ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair starting from the areas requiring the most lift.\u003c\/li\u003e\n\u003cli\u003eProcess at room temperature, checking development regularly, then rinse thoroughly and shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\n\u003cli\u003eGentle protective formula minimizes hair stress during lifting\u003c\/li\u003e\n\u003cli\u003eDelivers clean, even blonde results\u003c\/li\u003e\n\u003cli\u003eSuitable for professional salon techniques\u003c\/li\u003e\n\u003cli\u003eGenerous 500g size for multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alterego Italy","offers":[{"title":"Default Title","offer_id":51493589090537,"sku":"shp267_sac_427ec9_8008277323596_260707","price":40.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3225\/0857\/files\/LtkDp0dwkDAGEiVdAktTjUO9kBwzVZjjqfoY2NqX.jpg?v=1783406478","url":"https:\/\/beautycarebag.com\/products\/alterego-italy-blondego-gentle-protective-lightener-500g","provider":"Beauty Care Bag","version":"1.0","type":"link"}